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  • PepsiCo
  • Friona, TX

Job Description

Responsibilities:

Business analytic: analyzing market trends, identifying insights, providing actionable recommendations for business based on data-driven analysis.

  • Keeping the business informed of market performance through the running of monthly reports (Nielsen &Global Data) with insightful and actionable recommendations.
  • Categories situational assessments to reveal new opportunities for segments and PEP brands development.
  • Ongoing (analytical) support for Snack & Dairy Marketing Teams.
  • Annual planning process support
  • Price/ Promo Insights
  • Competitive intelligence
  • NPD performance analysis to drive effective innovation plans.

Consumer Insights: bringing the consumer perspective into decision-making.

  • Search for consumer-driven opportunities (portfolio/brand architecture; Brand Strategy & Brand Health; Brand Communication).
  • Research programs development to address business needs.
  • Managing external agencies for the execution of research projects.
  • Support of ongoing brand-health tracking

Shopper Insights: Shopper trends & shopper behavior investigation to fuel PEP relationships with key customers with strong insights for efficient cooperation

  • Customer analytic
  • Ad-hoc shopper studies realization
  • Category visions development to drive categories & PEP growth via a deep understanding of segments prospectives.

Qualifications:
  • 2+ years experience within a similar role / consumer insights / market research
  • Experience in managing qualitative and quantitative research.
  • Proven ability to synthesize research and analytics into clear insights, and to deliver actionable recommendations.
  • Strong presentation & visualization skills: skilled presentation creator to convey insights supported by data.
  • Strong interpersonal skills; a collaborator and team-player.
  • Excellent organizational skills with a strong focus in managing details.
  • Strong skills in PowerPoint, Excel, Think Cell
  • English: Upper intermediate + (writing comments; presentation in English)
PepsiCo

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