BOSS Snowplow, located in Iron Mountain, Michigan is a division of The Toro Company. BOSS is a leader in the snow and ice management business with a growing lineup of plows for trucks, UTVs and ATVs, salt and sand spreaders, and box plows built for the snow and ice management professional, as well as the homeowner. With a focus on uncompromising quality and high-level craftsmanship, BOSS has grown to be a leader in the sale of truck plows.
The Sr. Marketing Manager for the BOSS Division leads the strategic development and execution of the marketing function with a focus on accelerating brand relevance, driving demand generation, optimizing pricing strategies, and strengthening customer and channel relationships. This role integrates the 5 Ps of marketing (Product, Price, Promotion, Place, People) — with Product strategy input but not ownership — to deliver business growth while maintaining strong collaboration with cross-functional leadership. The Sr. Marketing Manager oversees marketing communications, brand strategy, pricing, promotion programs, channel marketing, customer engagement, digital experience management, and content creation efforts.
Applicants must be legally authorized to work in the United States.
We are unable to consider OPT, J1 or F1 students, nor sponsor or take over sponsorship of an employment VISA at this time - regardless of expiration date.
All employees in this department are required to obtain/maintain an valid US Passport and Driver's License.
This opportunity is based out of Bloomington, MN, international headquarters, and 5 days on site is anticipated.
Other job locations, hybrid, and/or fully remote is not available at this time.
In order to grow and build a successful career with The Toro Company, you will be responsible for:
Strategic Planning: Lead the division's long-term strategic and annual marketing planning processes, ensuring alignment with business financial goals and market dynamics.
Brand Development and Management (Promotion & People): Set the vision for BOSS brand marketing and oversee all initiatives to strengthen brand awareness, relevance, loyalty, and advocacy across diverse customer segments. Manage agencies and internal teams to deliver integrated brand campaigns.
Pricing Strategy (Price): Develop and optimize pricing strategies, programs, and promotions to meet revenue, margin, and market share objectives. Support sales efforts through strategic promotional planning based on market and competitive insights.
Go-to-Market and Channel Strategy (Place): Collaborate with sales and channel partners to create and execute effective go-to-market programs that maximize market penetration through dealer and distributor networks. Customize channel marketing support to fit regional and account-specific needs.
Demand Generation and Communications (Promotion): Develop and manage targeted marketing campaigns across digital, social, event, and traditional platforms to build awareness, generate leads, and drive customer acquisition and retention. Oversee CRM and marketing automation initiatives to enhance lead nurturing and engagement.
Content Creation Leadership: Lead the content creation team responsible for digital, social, video, print, and event marketing materials to ensure high-quality, brand-consistent storytelling that resonates with target audiences.
Marketing Operations: Oversee marketing budget planning, management, and reporting. Track marketing effectiveness using KPIs, analytics, and dashboards to inform decision-making and optimize spend.
BOSS SCP: Lead BOSS Smart Connected Product Strategy and business development, representing BOSS SCP interest within the Landscape Contractor Group and broader corporation.
Team Leadership: Recruit, develop, and lead a high-performing marketing team including specialists in brand, communications, channel marketing, digital marketing, customer engagement, and content creation.
Cross-Functional Collaboration: Work collaboratively with Product Management, Sales, Engineering, Customer Care, Supply Chain teams, and closely align marketing strategies with the Landscape Contractor Group (LCG) marketing function to drive consistency and leverage enterprise-wide initiatives.
Representation and Advocacy: Represent the BOSS Division at key industry events, trade shows, dealer meetings, and corporate forums to strengthen brand positioning and market intelligence.
To be considered for this role, an individual should meet the following minimal requirements:
Bachelors degree in Marketing, Business Administration, Communications, or related field required.
Minimum of 5 years of progressive marketing leadership experience, preferably in durable goods, B2B/B2C industries with dealer/distributor channel exposure.
Demonstrated success in brand management, pricing strategy, go-to-market execution, and demand generation.
Strong financial acumen and experience managing P&L levers related to marketing spend and promotions.
Expertise in digital marketing, CRM, marketing automation platforms, and content creation leadership.
Strong analytical, leadership, and cross-functional collaboration skills.
Excellent communication, interpersonal, and project management abilities.
Ability to thrive in a matrixed environment balancing divisional autonomy with corporate alignment.
Alignment with Toro/BOSS Group values.
Preferred:
Masters Degree (MBA) preferred.
Prior experience with strategies focusing in smart-connected technology preferred.
Prior experience with Salesforce, HubSpot SAP, preferred.
Other Job-Related Components?
Regular travel (up to 20%) required for customer visits, dealer meetings, industry events, and team collaboration.
Works across dealer, distributor, and direct channels serving multiple customer segments.
Flexibity with rapidly changing schedules, deadlines, and other work requirements is required.
Outdoor environment includes work in all kinds of weather while operating and demonstrating machinery in site conditions such as snow, ice, cold weather, etc.
What Can We Give You?
At BOSS Snowplow, we are always working to make sure our employees know just how valued they are. In addition to a competitive salary, an affordable and top tier medical/dental/vision plan, 401k, and many other great benefits – BOSS Snowplow offers employees at our Iron Mountain location, MI a variety of perks, including:
Dress for your day - We know you're more productive when you're comfortable, which is why employees are encouraged to take advantage of our casual, office-plant blended environment.
Wellness - In addition to physical wellbeing, TTC offers a variety of mental health, financial health, and other types of resources to every full-time employee.
Growth Opportunities – TTC prides itself on giving our employees the chance to grow their careers. Tuition reimbursement, opportunities to move into new areas of interest, and promotion opportunities are a few examples.
Competitive Salary – A reasonable pay range for this role is $125,900-$170,000. The pay range takes into account skills, experience, education, and location. It is not common to be hired at or near the top of the range; compensation decisions are dependent on the facts and circumstances of each case. Cash compensation is one piece of our competitive total rewards package. If you need to, you can access your pay early with the One@Work app, formerly the Even app.
At The Toro Company, we are committed to fostering a secure and trustworthy recruitment process for our applicants. Recruitment fraud is a potential threat to job seekers, so please be aware that throughout our recruitment process, you’ll never be required to pay any fees or disclose personal financial details when applying to TTC opportunities.
The Toro Company is an Equal Opportunity Employer. We consider all qualified applicants based on merit and do not discriminate on the basis of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information, military service, or other non-merit factors. We are committed to creating a welcoming environment for all employees.
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