Job Description

Join to apply for the Vice President, Brand Marketing role at goop .

About The Company
goop is an indispensable resource for finding best-in-class products, tips, and experts across the beauty, fashion, food, and wellness worlds. From its award-winning beauty and fashion lines to its expansive editorial lens, goop offers the tools to live a life of ineffable beauty—filled with agency, depth, and promise. Gwyneth Paltrow began goop in the fall of 2008 as a weekly newsletter. It has expanded into a beauty, fashion, and food business that’s also known for its products, curation, podcast, TV shows, live events, and retail stores.

About You
You are a seasoned brand leader with a multidimensional skillset across brand marketing, storytelling, communications, PR, influencer, and social. You thrive at the intersection of creativity and strategy—bringing big ideas to life while ensuring they ladder up to business goals. You’ve built iconic campaigns, stewarded brands through evolution and growth, and know how to make noise in culture. You’re energized by collaboration and have a strong point of view, but you also know when to listen. You lead with brand clarity and can guide both internal teams and external partners toward ambitious, inspiring outcomes.

About The Role
As the Vice President, Brand Marketing, you will lead the strategic development and execution of goop’s brand marketing efforts, including brand marketing, public relations, influencer, and social media. You will be responsible for shaping goop’s holistic brand narrative, ensuring cohesion across all external touchpoints, and driving brand consistency across our Beauty, Fashion, and Food marketing programs. Reporting to and working closely with the CEO, you’ll oversee an agile, high-performing team and collaborate closely with executive leadership, creative, editorial, product development, and digital marketing partners to grow brand awareness, affinity, and equity.

• Design and execute on a thoughtful, proactive brand narrative strategy to advance goop’s brand positioning and messaging, ensuring consistency and resonance across all channels
• Design and execute on goop’s annual brand marketing calendar in partnership with Creative, Growth Marketing, and Editorial teams, aligning with key product, brand, and culture moments
• Oversee brand campaigns, PR, influencer, and social media strategy—ensuring aligned storytelling and cultural relevance
• Partner with internal stakeholders and external agencies to amplify the CEO & Founder’s leadership platform and thought leadership efforts
• Shape proactive and reactive communications strategies to manage brand reputation and mitigate risk
• Build and nurture media, influencer, and industry relationships to increase brand visibility and relevance
• Define and track KPIs across all brand marketing functions; use insights to inform future strategy and campaign optimization
• Lead and develop a best-in-class brand team across brand marketing, PR, influencer, and social
• Select and manage agency partners to support campaign development, media outreach, and influencer activations

Qualifications & Experience

• 12+ years of brand marketing experience, with oversight across communications, PR, influencer, and social
• Proven track record of building and executing breakthrough brand strategies in the beauty, fashion, wellness, lifestyle, or luxury space
• Deep understanding of consumer dynamics, cultural trends, brand storytelling, and media/influencer dynamics
• Demonstrated success managing high-visibility campaigns, executive communications, and reputational initiatives
• Strong leadership and team management skills, with experience mentoring and scaling high-performing teams
• Excellent communicator, capable of articulating vision and strategy to senior stakeholders and cross-functional teams
• Highly collaborative, proactive, and adaptable in a fast-paced, entrepreneurial environment
• Experience working with in-house creative teams, editorial partners, and agency relationships

FAQ

• Compensation: $200,000 - $225,000 + Equity. This is a full-time, exempt role. The salary range is specific to Los Angeles, CA, and will depend on experience, training, knowledge, skills, and location.
• Benefits include health benefits, fertility benefits, paid parental leave.
• Perks include paid summer break (“goopcation”), discounts, partner offers, lifestyle resources, and a Santa Monica workspace.
• Work Philosophy: We promote collaboration, productivity, and well-being through a Hybrid Work Policy, with in-office days on Tuesdays and Thursdays, and Mondays for those nearby Santa Monica.

goop is an Equal Opportunity Employer. We do not discriminate based on race, religion, color, sex, gender identity, sexual orientation, age, disability, veteran status, or any other protected characteristic. All employment decisions are based on qualifications, merit, and business needs. Information is collected and processed in accordance with our CCPA Notice for Job Candidates.

Seniority level

• Executive

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Personal Care Product Manufacturing

Job Tags

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